Tuesday, April 8, 2008

How a Blind Annuity Insurance Agent Tripled His Income in Just 90 DAys

Had a phone call from an agent who said that by following these five marketing strategies he went from being blind about marketing to tripling his annuity production.

Check it out...

1. He was blind to the fact that he needed a good quality mailing list to use when he mailed out a series of postcards he received from our marketing system. In fact by following our "3-Step Postcard System" and mailing a 1,000 to 1500 postcards every week his production increased.

In addition, he found by mailing the same prospects at least three times over a three month period his response increased.

2. He was blind to the marketing fact that he had a horrible phone approach and door approach that cost him sales. He took our advice and by using just three key words he was able to set two appointments for every six seniors called who had received his postcard, but never responded to his 800 number or website he placed on the postcard.

These three magic words I've tested for years and I could personally call in the morning just six seniors (preferably widows) and I would have two solid booked appointments for the afternoon.

3. In addition, he learned in my marketing system that he was blind to how to approach prospect at their door. I gave him a door approach that I used when I was full time in the field working that allowed me a 65% in the house ratio for the initial interview. He used this approach with the people who he mailed out the postcards, but never responded to his request for a free report, or a benefit kit.

4. And that's not all...he was blind to the fact how important it was to stay in touch with his current client base on a monthly basis. He uses both our Annuity Pro Lead Capture Web Page and monthly Client Newsletter to stay in touch with his clients.

5. And here's the kicker...he started using our referral technique that gave him an average of three referrals on every appointment.

You will slap your forehead when you learn this technique.

The above five steps allowed this agent to average three solid appointments per day and literally triple his annuity production.

You can read more success stories and also my story how I was a lead junkie and always had 50 new leads a week in my shoebox on my front seat.

Go forth and prosper,
Russ Jones
http://www.ultimateinsurancesystem.com
http://www.PmrSystem.com
http://www.89Million.com (new)

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Monday, March 3, 2008

Prospect Accessibility is the Key to Annuity Leads and Sales

We all want to make the big annuity sale. We all want to climb to the top of our industry and get that special trip the insurance company is offering. We all want the respect and the income we envision for ourselves.

So why is it some of us can achieve it and some of us languish in mediocrity?

Is it because we don?t work as hard as the big producers? Is it because we don?t have the magical close? Is it because we don?t have the best products?

It actually is none of those things. What is it then?

It is nothing other than target market accessibility. It is that simple.

Here is an example, if we only want to work with brain surgeons, how likely is it we will have a full calendar every day?

What about CFOs, CEOs? Get it! The more refined our target market is the more narrow our options. So what would be a great target market?

A nationally know brokerage house recently put in guidelines for their brokers as to who would be the basic client. In other words what was the lowest denominator for a potential client? They suggested to prospect based on income and net worth.

Their suggested guidelines were household income of $100,000 and a minimum net worth of $1,000,000. I looked at this and wondered how hard it would be to find people in this category and if I could find them, could I see them under a favorable basis?

If all the brokerage firms were chasing the same target market, where should I go? How do I fill my calendar each day with my target market? It really was easy once I realized who would best benefit from my simple and easy to understand products.

Here is my target market and one in which there are unlimited people to see and guess what? They don?t come with advisors in tow! I can see them for daytime appointments and they appreciate my annuity products.

My target market:

A married couple with total assets of $600,000 or LESS! This would include their home. Household income was not important and it still isn?t. I like folks in there 70?s and who would have about $200,000 in available assets. A typical case would be an IRA with about $100,000 and the rest in banks and mutual funds.

This target market is everywhere and they all want someone to help them.

If you want to be an annuity salesman and sell $10,000,0000 a year in premium do what I do. Find nice people who are in this target market who will see you and who will appreciate your products. You will have more annuity leads and prospects than you can shake an appointment calendar at.

It is as easy as can be. Let the brokers all fight it out over their target market, use mine and get rich.

Bill Broich is a 30 year annuity salesman who helps insurance agents attract more annuity prospects and sell more annuities. Visit his website for a free annuity quote. Annuity.com

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Tuesday, February 12, 2008

Buyer Of Structured Annuity Settlement - How To Find the Structured Annuity Buyer That Suits You

Annuities are important and valuable policies for many senior citizens in the USA. Sometimes, however, any one of us may have need to plan for the future differently. Our plans may change, we may require cash fast and decide to sell the annuity or part of it for a large lump of cash.

Annuities are usually paid annually in small amounts and for some people, it may not be enough to support their lifestyle. Many people need cash today to invest in their own business even after retirement, some may have loans to pay off, or many people with good financial standing would rather have a large sum in advance, than having small payments deposited annually. Selling your annuity may give you more leverage for your "future" money, today.

It must be noted that selling your annuity, may have tax implications so it would be wise to have some idea of your situation.

There are a few reputable financial companies on the market that will work with you and based on your situation, provide you with the plan that may suit you best.

Even if you have already decided to sell your annuity, it would be extremely wise to shop around. This point cannot be stressed enough, as many people accept the first offer they come across and think this is the best they can do. Because of the years involved, even a small percentage variation in time periods can mean difference in hundreds of dollars in, or out of your pocket.

Use the internet, obtain as many quotes as you can, and make informed decisions. In addition you will gain more knowledge in the process.

If you are serious about your financial future than be sure to read "Buyers of Annuity Structured Settlement" article at http://lump-sum-structured-settlement.savehog.com Where you will find variety of valuable information including links to free instant online quote from annuity buyers, as well as host of online resources and calculators.

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LeadZILLA: Best Annuity Lead Program?

LeadZILLA, a direct mail annuity lead program, won the Readers? Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. But after thoroughly testing the system myself, do I see LeadZILLA as king of the jungle or a big bag of gas? I have invested thousands of my own dollars into LeadZILLA to generate leads for my own general agents to use, and I?ve learned a few lessons along the way.

The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuously for the past fourteen months. I have mailed out 44,800 pieces in 224 drops and received 1,295 direct response cards back in the mail. This is a response rate of 2.89% and an average of 5.77 lead cards for each 200 piece drop.

The lead system's proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I?m not going to snivel over the .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I?ve seen return rates ranging from zero cards back to 20 back, each from 200 pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.

The good news is that LeadZILLA is part of a Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of four carriers ? Allianz, American Equity, Sun Life Financial, and ING ? the agent receives a 200-piece mail drop. On average, each piece of business leads to six additional prospects, which in turn leads to more business and more prospects in a self-perpetuating cycle.

But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You?ll be lucky to set an appointment with one in six prospects, and you?ll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.

Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect?s home or in their driveway. Leave the engine running and the door open. Get out of your car, turn and wave at the front window as if someone saw you drive up. (In case someone did see you drive up, they?re busted!) Knock on the door and stand sideways a few feet away. When your prospect comes to the door, glance at your watch and say, ?Hello, may I speak with Mr./Mrs. (Name on card)? I?m (Your name) and I only have a minute, but I was passing by your street and thought I might stop by to set up an appointment to go over this information you requested (show them the lead card they filled out and signed). Is Thursday morning at 10 good, or is Friday morning at 9 better?? Let the conversation go where it will. Some of my biggest annuity sales started out discussing Mr. and Mrs. Prospect?s cat.

They can?t very well hang up on you. They can, however, see that you are a living human being with ?evidence? in your hand, a smile on your face, and a simple duty to fulfill their request for information. You?ll set appointments with four out of six prospects. What?s more, when you return for the appointment you won?t be a stranger. Odds are you?ll leave with deal in hand.

I have additional information on LeadZILLA and other annuity lead and insurance lead programs. Feel free to contact me. Direct mail lead generation is one of the best methods I have used in my decades of direct sales. Popular vote says LeadZILLA is the best. Who would argue with the king of the jungle?

http://www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author and developer of the Safe Money Seminar, a financial planning seminar for Seniors, Gary serves as guest speaker on behalf of agents and agencies nationwide. He is coach, mentor and motivator to over 700 general agents in his insurance marketing organization, InsuranStar Marketing. See also Insurance-Lead-Programs.com.

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Friday, November 30, 2007

Can Your Annuity Do This?

Many people buy annuities according to their agent's recommendations. However, many people do not even know what they own. It is a good idea to take inventory of your investments, and particularly your annuity. It is important to understand what your annuity can and cannot do and what features it has. Here are some of the things you definitely must be sure to know about your annuity:

1. What interest rates are you currently getting?
2. Are the interest rates getting worse?
3. What is the rating of your insurance company? (Critical)
4. What are your surrender charges?
5. Is your principal ever at risk?
6. What retirement & income options does your annuity have?
7. Is your annuity Medicaid Friendly?
8. Did you properly designate your beneficiary annuitant and even ownership of your annuity?9. How safe is your annuity?
10. Is your annuity subject to double taxation?
12. What is your minimum guarantee?
13. Are you eligible for a 1035 exchange?
14. What happens in the event of your death? Are your beneficiaries entitled to all of the money or are there penalties?

This is a good beginning inventory list. These questions are important in assuring you are doing what is right for you. As we said before, the best annuity is the one that is best for YOU. And by taking inventory of what you own, you can now assess it against your own goals and make sure there is a match. By the way, this is a good process to go through periodically. As you know, your needs change over time. And as they change, you must make sure your investments are always in line with your goals. If they are, great. If they aren't, well, change your goals---or change your investments! But make sure there is a match.

Hopefully this helps. And remember, it's not what you know; it's what you do with what you know. If this makes sense, then pull your annuities out and take inventory. There is no better time than the present.

Ignorance is not bliss...
Tony Bahu is the author of the controversial document, 'Annuities: The Shocking Truths Revealed', which reveals the secrets that the banks and insurance companies don't want you to know. For more information on his document, visit www.annuitymd.com

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