Using Negative Advertising to Acquire Annuity Prospects

How do you buy toothpaste? Is it because Colgate protects you with fewer cavities or because Crest has been shown to be effective in preventing tooth decay? What about cars? GM has just the one for you however; Ford claims their car is rated higher than the others.

Have you ever noticed that advertising is either negative or positive?

Negative advertising focuses on elevating an existing concern. Positive advertising focuses on the positive attributes of a company or product.

How are politicians elected? Do they emphasize their positive attributes? Do they play above the board and respect their opponents? Do they let the election stand on the record?

No.

They attack, attack, and attack. They harp only the negative qualities of their opponent, both factual and perceived. The results pay off: Negative campaigning wins elections.

Negativity not only wins elections, it also sells products. By instilling distrust and fear into prospects, you can offer solutions to their worries. It can make you an enormous amount of money.

How do you use negative advertising to make money? It's easy. It requires a different approach than is traditionally used by insurance companies and agents. The Insurance industry focuses on establishing an image that comes across as professional and experienced. Agents emphasize how much training they have, how many degrees they've received, and how active they are in their communities. Typically, such advertising is a waste of time and money.

Look at your own experience. When was the last time you ran a company approved advertisement? How many calls did you have from it? We both know the answer to that question. If you had any at all, it's unlikely the results even began to pay for the cost of the ad.

Negative advertising is the key to your success. By talking about how good your company is with the usual claims in insurance advertising, you offer your target audience exactly what everyone else does: a boring sales pitch. Your target market doesn't want a sales pitch. They want solutions to their concerns. Emphasize what they're worried about, and you?ll grab their attention. By offering solutions to their problems, you offer them security and peace of mind.

Security and peace of mind is what is most important to seniors. How do you go about it? Recognize the enemy.

Who is the enemy? Old thinking! Here is an example, LTC salespeople.

Have you ever attended a LTC insurance seminar or a LTC sales meeting? Have you ever listened to a LTC ad on the radio? Do you ever wonder why sales for LTC insurance are so low, when it's so heavily touted as the next great market?

LTC is in fact a great market. It?s a market where an enormous amount of income can be made. However, it?s not easy to sell the insurance.

Selling annuities to seniors who are concerned about LTC, to protect their assets makes the money.

Nothing else is worth the effort.

Let's go back to advertising. When an LTC salesperson advertises, what is the message conveyed?

1. The many benefits their policies have to offer 2. The necessity for seniors to protect their assets 3. Fear: Seniors who don't own LTC will likely be confined to a nursing home where they won't be taken care of properly.

You've heard it all, no doubt. You may have even used some of these points yourself.

The goal is to attack the fear the LTC companies and salespeople instill. Structure ads which plant questions in the minds of our target audience about the competition, and attack LTC as a solution to their fear. This gets your prospect thinking about other possible solutions, other than LTC.

The goal is to create fear, uncertainty and doubt about the enemy.

The following are examples of negative ad headlines used to accomplish this:

? Find out why very few seniors need LTC insurance!
? Find out what LTC insurance companies don't want you to know!
? Find out what your LTC salesperson isn't telling you!
? How to cut your LTC insurance premiums in half!
? Save 50% on your LTC insurance premiums!
? Don't be a sucker! Find out if LTC really works!
? Get informed. LTC insurance isn't for everyone!

The ad provides information on how to contact your office.

Remember you don't want to jump into a sales presentation with these people. They need to be educated. When they schedule time with you, they'll be receptive to a solution that addresses their concerns: you in turn will have used your time productively.

Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more -- Annuity.com.

Generating Insurance And Annuity Leads Using Squidoo Marketing

Heard of Squidoo? I?ve only been using it a few weeks, but the website has major buzz and justifiably so. The site is an incredible marketing tool. Basically it?s a web page builder? You can build what they call lenses which are simply web pages. Your lense can be about any topic you choose. It could be a professional bio, an article about insurance, maybe you want to review an annuity product or you simply want to show off pictures of your grandkids or pets.

You?re probably saying, great. I can build webpages. Big deal. What you really want to know is how Squidoo can help you get more leads and make you more money. When you setup a Squidoo lens pick search engine key words and phrases people are searching for. You can get a general estimate of keywords people are plugging in on the search engines and how many searches a word or phrase gets every month by using this keyword tool.

Type in annuity here and you?ll see the number of monthly phrases and other related keywords.

These constitute the number of searches performed on Yahoo. Google tends to run 50-100% higher. Plus you have engines like MSN, AskJeeves and the others which provide even more searches.

If ?Annuity? is the key phrase you?d like you would want to attempt to secure www.squidoo.com/annuity. Granted that?s a highly desirable word and (I?ve checked) it?s already taken. But why not secure phrases close to your area? why not grab.

(Note: For some reason unclear to me the Yahoo keyword tool only returns singular words. That doesn?t mean there aren?t plural searches as well? don?t discount plural words and phrases because there doesn?t appear to be searches.)

Google and the other major search engines love Squidoo and tend to rank Squidoo pages very high on their search results. If you get a good ranking and take the time to write useful, original copy with your contact information you will likely pick up leads.

Squidoo is fairly straight-forward and easy to use, but it can take a while to learn. I ended up reading a short very well-written manual to help me navigate the Squidoo system. Check it out: Squidoo Marketing

Squidoo is just another tactic in the neverending quest to obtain leads. It should be a part of a comprehensive annuity lead generating and selling system, not used as the sole method for attracting new business. The best part about Squidoo is that it costs you nothing. It's 100% free to use.

Bill Broich is veteran annuity salesman who helps agents generate annuity leads and close more sales. Visit his website for more information: Annuity

Flexibility In Your Annuity

In any financial transaction, whether a debt or investment, flexibility should always be sought out. As with certain debt programs, there are annuities that are highly flexible.

One of the really good things about annuities as a money management and financial planning tool is that there are quite a variety of different forms that they can take to meet individual needs. One of the really good forms is the FPD Annuity. Its main advantage is, well, it is flexible. Since an annuity is a financial contract and is regulated by various laws and by the Internal Revenue Service regarding taxation issues, flexibility is an attractive option.

The FPD Annuity basically allows you to make payments into it when and if you are able to make them. There will be limitations and minimum and maximum deposit levels, but the payments are generally not on a set schedule. If you have a sudden windfall or find yourself with some excess investment capital, you can add it to your annuity. If you pass through a particularly hard period and are short of funds, no payment is necessary at all.

When the annuitization time arrives and withdrawals are going to be made, the amount of the payouts will, of course, be determined by how much you deposited into the annuity and how well it was invested by the Insurance Company that manages it. Most Insurance Companies that have these annuity plans have several different types designed to meet various retirement and investment goals. This allows even more choice for the purchaser, but also requires that he carefully review his own financial goals to be able to best determine the proper package.

The deferred part of the annuity refers to the taxation issue. As with most annuities, the earnings on the money invested are not taxed as they occur. This is a tremendous advantage of an annuity. The fact that the investment earnings are not taxed at the time they are realized means that the amount that would have normally been paid in taxes remains invested. Since an annuity is a long term investment, this means that this extra earnings saved from the tax man is reinvested and compounded over the entire life of the annuity. This can result in a substantial increase in income when compared to a normal savings account.

The only drawback of the annuity is that it does require a bit of self discipline in the individual to realize its best potential. When a person is faced with a mandatory deposit or has funds withdrawn from his paycheck for deposit into an IRA or 401 K plan, it is usually easy and painless. However, a person who is serious about financial planning and determined to make the most of his earning potential to insure security for his family and funds for his retirement can benefit from the flexibility of this kind of investment. As is the case in all annuities, your Insurance Agent will be able to guide you to the plan that is best able to meet your personal budget and goals.

Read more annuity information at UFCAmerica.com

Annuity Buyer Guides

Annuities are one of the most important and inevitable and lucrative policies for the well being of the senior citizens of America. However, at some crossroads of life one might need to have their future to be planned in a proper way, especially during and after the retirement phase. A senior citizen, anyone of age sixty-five and above, has the full right to utilize his or her insurances, life insurances, liquid assets, pension schemes, financial plans and such other things including the retirement plans. Proper planning is key to the secured future. An annuity is the ideal plan for such phases of life.

The best age to buy an annuity is 55 or older. An annuity is the ideal life planning tool for a senior citizen that comes up to him or her with all the advantages near the end of his life. The person who buys such an annuity plan to secure their post-retirement phase is called the annuity buyer. This annuity buyer has to pay what are called basis points. These are basically the fees for the annuities. The annuity fees or the basis points show a percentage of one?s investment. But one has to be very careful before committing him or herself in buying such annuities. There are a lot of guides on the issue that sometimes prove to be of great use to those who are thinking of buying such annuities. There are books available in the market and there are a lot of online resources as well to guide you through the dos, don?ts and other aspects of annuities.

An example would clear out the importance of annuity buyer guides. All the basic lucrative returns of an annuity is already known to us, but one should pay attention to the fact that one can't withdraw the money until one is 59? or one is hit with a 10% penalty. There a lot of other such little things about which one should have a prior knowledge. This is where the annuity buyer guides come in useful.

Annuity Buyer provides detailed information on Structured Settlement Annuity Buyer, Annuity Buyer, Annuity Buyer Payments, Annuity Buyer Guides and more. Annuity Buyer is affiliated with Condos For Sale.

How To Purchase An Annuity

An annuity is a contract with an insurance company to make periodic payments for retirement income and sometimes other purposes.

There are basically two types of annuities.

Fixed Annuities

A fixed annuity earns a guaranteed interest rate over a specific period of time. When this period of time expires a new interest rate is set for the next period of time. Is important to note that a fixed annuity is not backed by the Federal Deposit Insurance Corporation (FDIC).

Variable Annuities

Variable annuities offer a much greater range of investment funding options than fixed annuities. Because their performance depends on the investment options your principal and return are not guaranteed. Some variable annuities offer a fixed accounts alternative that guarantees principal and interest a lot like fixed annuities. You can then divide your funds between the low-risk option as well as high-risk options such as stocks.

Purchasing Annuities

There are two ways to purchase annuities. You can either pay the premium using one lump sum or you can make ongoing contributions to what is called a flexible payment annuity. With a flexible payment annuity you can contribute money pretty much any time you want. Another benefit of variable annuities is that they allow you to transfer money from one account to the other without having to pay taxes on any earnings you make as a result of the transfer. The disadvantage of variable annuities is that you will most likely pay higher fees than you would with a fixed annuity.

If you are wanting to save money for retirement a fixed tax deferred annuity may be the best option for you. With a tax-deferred annuity you don't pay taxes until you make a withdrawal or begin receiving annuity income. This can allow you to accumulate a greater amount of money over an extended period of time. You should think carefully though before putting money into a tax-deferred annuity. If the money is needed before age 59 and you withdrawal the money the IRS may apply heavy penalties. In addition the insurer may also impose its own withdrawal penalties which are often cause surrender fees.

You can also purchase what is called an immediate annuity. When you purchase an immediate annuity you make a one-time payment and distributions usually begin within 30 days. Immediate annuities can be fixed or variable. Because an immediate annuity can provide stable income payments guaranteed for a selected period of time, this is a good option if you need a financial vehicle that can provide guaranteed income for life.

Before purchasing an annuity is important to speak with a professional financial adviser so you have an understanding of the various tax consequences of an annuity as well as the expenses which may be associated with the contract.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.