LeadZILLA Voted Best Annuity Lead Program

America's annuity agents have spoken. LeadZILLA, a direct mail annuity lead program offered by Life Sales, wins the Readers' Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. The votes are in, but after mailing out 44,800 pieces in 224 separate drops, do I see LeadZILLA as king of the jungle or a big bag of gas?

No doubt I was thrilled to read about LeadZILLA taking top honors for best direct mail annuity lead program in the Senior Market Advisor Readers' Choice Awards. After all, I am a principal AFMO in the marketing organization, Life Sales, the lead program's proprietor. And knowing the votes were cast by independent annuity agents nationwide made the victory even sweeter. But having invested thousands of my own dollars into LeadZILLA to generate leads for my own general agents to use, I've learned a few lessons along the way.

The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuously for the past fourteen months. I have mailed out 44,800 pieces in 224 drops and received 1,295 direct response cards back in the mail. This is a response rate of 2.89% and an average of 5.77 lead cards for each 200 piece drop.

Life Sales boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I'm not going to whine over the .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I've seen return rates ranging from zero cards back to 20 back, each from 200 pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.

The good news is that LeadZILLA is part of Life Sales' Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of its four carriers - Allianz, American Equity, Sun Life Financial, and ING - Life Sales gives the agent a 200-piece mail drop. On average, each piece of business leads to six additional hot prospects, which in turn leads to more business and more prospects in a self-perpetuating cycle.

But this cycle is quickly broken when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You'll be lucky to set an appointment with one in six prospects, and you'll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.

Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect's home or in their driveway. Leave the engine running and the door open. Get out of your car, turn and wave at the front window as if someone saw you drive up. (In case someone <u>did</u> see you drive up, they're busted!) Knock on the door and stand sideways a few feet away. When your prospect comes to the door, glance at your watch and say, "Hello, may I speak with Mr./Mrs. (Name on card)? I'm (Your name) and I only have a minute, but I was passing by your street and thought I might stop by to set up an appointment to go over this information you requested (show them the lead card they filled out and signed). Is Thursday morning at 10 good, or is Friday morning at 9 better?" Let the conversation go where it will. Some of my biggest annuity sales started out discussing Mr. and Mrs. Prospect's cat.

They can't very well hang up on you. They can, however, see that you are a living human being with "evidence" in your hand, a smile on your face, and a simple duty to fulfill their request for information. You'll set appointments with four out of six prospects. What's more, when you return for the appointment you won't be a stranger. Odds are you'll leave with deal in hand.

Call me for more information. LeadZILLA is, after all, one of the best direct mail annuity lead programs I have used in my decades of direct sales. Popular vote says it's the best. Who would argue with the king of the jungle?

http://www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author and developer of the Safe Money Seminar, a financial planning seminar for Seniors, Gary serves as guest speaker on behalf of agents and agencies nationwide

How To Purchase An Annuity

An annuity is a contract with an insurance company to make periodic payments for retirement income and sometimes other purposes.

There are basically two types of annuities.

Fixed Annuities

A fixed annuity earns a guaranteed interest rate over a specific period of time. When this period of time expires a new interest rate is set for the next period of time. Is important to note that a fixed annuity is not backed by the Federal Deposit Insurance Corporation (FDIC).

Variable Annuities

Variable annuities offer a much greater range of investment funding options than fixed annuities. Because their performance depends on the investment options your principal and return are not guaranteed. Some variable annuities offer a fixed accounts alternative that guarantees principal and interest a lot like fixed annuities. You can then divide your funds between the low-risk option as well as high-risk options such as stocks.

Purchasing Annuities

There are two ways to purchase annuities. You can either pay the premium using one lump sum or you can make ongoing contributions to what is called a flexible payment annuity. With a flexible payment annuity you can contribute money pretty much any time you want. Another benefit of variable annuities is that they allow you to transfer money from one account to the other without having to pay taxes on any earnings you make as a result of the transfer. The disadvantage of variable annuities is that you will most likely pay higher fees than you would with a fixed annuity.

If you are wanting to save money for retirement a fixed tax deferred annuity may be the best option for you. With a tax-deferred annuity you don't pay taxes until you make a withdrawal or begin receiving annuity income. This can allow you to accumulate a greater amount of money over an extended period of time. You should think carefully though before putting money into a tax-deferred annuity. If the money is needed before age 59 and you withdrawal the money the IRS may apply heavy penalties. In addition the insurer may also impose its own withdrawal penalties which are often cause surrender fees.

You can also purchase what is called an immediate annuity. When you purchase an immediate annuity you make a one-time payment and distributions usually begin within 30 days. Immediate annuities can be fixed or variable. Because an immediate annuity can provide stable income payments guaranteed for a selected period of time, this is a good option if you need a financial vehicle that can provide guaranteed income for life.

Before purchasing an annuity is important to speak with a professional financial adviser so you have an understanding of the various tax consequences of an annuity as well as the expenses which may be associated with the contract.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.