More Bottom Life Profits by Hiring a Specialist to Evaluate Your Annuity

While watching golf on TV the other day I was inspired by the name on the hat that Phil Michelson wore. I Googled them and found out they were business consultants. Their expertise was consulting with medium to large companies to evaluate their business practices and to locate bottom line methods to increase profit. I thought how in the world did I miss this for my little annuity business.

I hired a business consultant to look at all aspects of my business and help me make better business decisions so I can be just like GM, Boeing and United Airlines. The overall cost was a little more than $5,000 and I spent about 2 days answering questions and filling out questionnaires. All the information was entered into their computer and it must have cranked on it for at least a day. The report was mind-blowing; things I had never even considered were introduced to me.
They had evaluated all my expenses and the bottom line were these ideas.

? Send E cards and save on postage.
? Buy all my stationary in bulk based on a 12 month need.
? Use only ATMs that have no fees.
? Cancel magazine subscriptions and use the internet for my news.
? Cancel my whole life insurance policy and replace it with term.
? Make my 2 employees coshare their health insurance cost.
? Cut back on Starbucks and make coffee at the office, quit going out to the coffee shop.
? Buy copy paper in bulk one pallet at a time and make the stationary company store it for me until I need it

I read all 99 of their suggestions and thought... not no, but Hell No!

Who wants to live like that? Who wants to be that extreme. What should I do if I want to have a better bottom line? It was very easy, see only 10 more people in a year and this will result in 1 ? more annuity sales. Based on my average care size of $77,000 this would provide an additional $10,000 to my bottom line. Only 10 more new seens a year! How simple is that?

Here is my plan for expense reduction?.DON?T!!! Life is way to short for this type of bottom line drive.

When your whole focus is on reduction and not sales you become very negative and not proactive. We are annuity salesmen and we need to be active and proactive.

One terrific tax benefit I did receive from my consultant, I got to write off his consulting fee. My attitude is that it is much simpler to sell than to reduce.

Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more - Annuity.com

#BREAK# #TITLE#Attention Annuity Salespersons - Control Your Own Destiny#/TITLE#

Sales organizations love to sign you up. Contracting you is one of their greatest joys and why shouldn?t it be. You do the work, you invest your money and they get the cream of the overrides. What do they invest in you?Oh yes I know?.Service! In my book, service is a synonym for greed.

Answer these questions:

? How many times have you had an annuity marketing company attempt to recruit you?

? How many telephone calls and emails do you get each week from annuity marketers?

? How many times has a marketing company offered you free leads as an incentive to contract?

? How many times has a marketing company offered you their ?secret? CD to learn what how the big boys do it?

Insider Secret Number 1:

You control your contracts Here is my very first rule and one I hope you will adopt. Get a pre-release letter! When you contract with a marketing company they forget to tell you about being released in the future!

? What if your situation changes?

? What if you found a marketing system better suited to your personal situation?

? What if you wanted a change?

? What if we did not satisfy your marketing needs?

? How do you get released?

Do not become a slave to your FMO, demand the pre-release, they all will do it!

Insider Secret Number 2:

Most annuity sales marketing organizations do not know how to sell annuities. It is the old saying.. Those that can?t sell, TEACH!

Learn how to sell annuities and how actually market yourself and your business from ?those that do.? This is an easy topic to check out, just ask your FMO how they would make a sale in a specific situation and their answer is always based on product. Try it and see for yourself. If you are committed to working with an FMO, also hire yourself a coach, one who has sold and who can sell. This is the very easiest direction.

Insider Secret Number 3:

Insurance company products are designed for only one reason, to maximize profit to the insurance company.

The newest, latest and greatest annuity is just a new wrapper around the same old product. The insurance company buys bonds to guarantee the performance and no matter how you look at it, the yield and the annuities are all in the same arena. Just more sizzle. If you chase the new products you will be just that ?a chaser.?

Chasers never build a practice, never have anything worthwhile to sell to their clients other than the newest wrapper on the same product.

Be different! Sell annuities based on the benefits they can provide to the owner. The real reason to buy an annuity is not based on yield but on benefits.

Learn these secrets and do as much for yourself as possible. Rely on the FMO as little as possible.

Bill Broich is a 30 year annuity salesman who helps agents generate annuity leads. Visit his website to learn more - Annuity.com