What Really is a Death Benefit in a Variable Annuity?

Let?s talk about the basics first. Variable annuities allow the owner to invest in a wide range of options. These options can include stocks, bonds, real estate and a guaranteed fund. The investments are not mutual funds but a close family member called sub-accounts. The money is managed by the manager of each sub-account in accordance with the goal of that account.

Fees and More Fees

Variable annuities are noted for the fees they charge. The average annual expense on variable annuity subaccounts currently stands at 2.08% of assets, according to Morningstar. Many variable annuities also have loads on their subaccounts, surrender charges for selling within, say, seven years and an annual contract charge of about $35.

What Death Benefit?

The death benefit guarantees that your account will hold a certain value should you die. With basic accounts, this typically means that your beneficiary will at least receive the total amount invested, even if the account has lost money. Options are available at an additional cost that will allow your death benefit to increase over a period of time (life insurance). The fees charges for this ?additional benefit? are very high compared to just buying a separate life insurance policy. If additional life insurance is needed in your financial planning it would make much more economic sense to buy a separate policy.

According to LIMRA, an insurance industry research group, only 3 out of every 1,000 variable annuities are surrendered due to death. And this report doesn't even measure whether those four accounts were made whole by the death benefit. If the variable annuities were paid with invested funds then there was no death benefit paid by the insurance company which means all the fees paid to the insurance company would never be needed. The death benefit was paid with the owners own invested assets! Morningstar has calculated the annual fee for this death benefit to average 1.03% on the WHOLE value of the invested dollars in the variable annuity.

The death benefit fees charged to a variable annuity provide a huge benefit to the insurance company because the risk they are insuring is low and over time may vanish to no risk at all. Be informed about how this death benefit on variable annuities really works.

Bill Broich helps seniors manage their retirement money. Visit his website for additional information: Variable Annuities

History Provides Tons of Annuity Sales Leads

Annuities have been with us for a very long time. Actually they date to the revolutionary times when Benjamin Franklin used annuities to help the Cities of Philadelphia and Boston provide funds for their citizenry. The last of these annuities lasted until 1991 when the City of Boston finally cashed it in.

Benjamin Franklin did not invent annuities although he was a great supporter of their benefits. Actually one of the first users of annuities was the Presbyterian Church. The Presbyterian Church used annuities to provide for old age ministers and their families way back in 1720. They expanded their use for widows and orphans and became a backbone of financial security for people of that time.

You might say that annuities are as old as our country and are a major part of the economic growth of America. It is true!

It was not until the tax Reform Act of 1913 that annuities were actually included in our tax code. All the years prior to then annuities were just part of the growing up of America. In 1913 tax rules and regulations of annuities were adopted. It was decided that annuities were so important to the continued growth of the American Economy that tax advantages were granted and are in place to this day.

Babe Ruth used annuities to avoid the risk of the stock market and thus was not hurt by the stock market crash of 1929. The Babe used annuities to provide a lifetime income for his wife and also for himself prior to his death.

I use this history to help my prospects feel comfortable about their decision to buy an annuity. I always say this..

?Annuities are the most boring products in the universe, safe secure and boring.? Their answer is always, that is what I want? boring. They do want boring because there is no risk involved with annuities; they are safe, secure and insured.

How are they insured and who actually guarantees them? I can?t think of a more regulated industry than the insurance industry, maybe atomic energy or some weird thing like that. As far as our industry is concerned, it is heavily regulated. If you do business as an insurance company in any state the safety of the insurance company?s products are guaranteed by three levels.

? The safety and solvency of the insurance company and it is monitored by the insurance commissioner?s department. Solvency is a must to continue business and it is the responsibility of each state to monitor the insurance company

? Every insurance company in each state guarantees each others solvency. Sort of a weaving of joint assets.

? The state guarantee fund in each state guarantees each annuity and life insurance policy. This fund is monitored and managed by the department of insurance. Many states have different levels of guarantees so it is smart to know what your state does guarantee.

I love to tell my annuity sales leads all about annuities and their long and splendid history so enter twinned with the history of America. Some points to remember:

? Annuities were not affected by the stock market crash of 1929 or any other year.

? Each annuity is guaranteed never to lose money.

? In modern history (1913) no one has ever lost a penny in an annuity because of insurance company insolvency

? Franklin, Ruth?..annuities are boring, just the way we like them

Sell our legacy and share the wonderful story of annuities with your clients.

Bill Broich is a 30 year annuity salesman who helps agents ramp up their annuity sales leads efforts. Visit his website to learn more. Annuity.com

Annuity Appointment Setting: Super Sales Techniques

When it comes to annuity appointment setting, the most effective technique by far is the Drop-By System. However, if you've totaled your car, broken both legs and must resort to a phone call, I've always taught my agents that the best way to engage your prospect on the phone is to open with a statement that is anything but your typical warm fuzzy, "How are you today?" Your statement must (1) <u>make them sweat a little</u> and (2) <u>pose a problem</u> which is at the same time a benefit of owning an annuity (without saying the word 'annuity'). Note: This formula works with any product.

For example, "HELLO, MRS. JONES? MY NAME IS _______, FROM THE _____ AGENCY DOWN THE STREET, AND I'VE BEEN TRYING TO REACH YOU BECAUSE I FIND THAT SOME OF MY RETIRED CLIENTS ARE PAYING INCOME TAXES ON THEIR SOCIAL SECURITY, AND THEY DON'T NEED TO. I'M A FINANCIAL ADVISOR IN THE AREA AND I CAN SHOW YOU HOW TO REDUCE OR ELIMINATE INCOME TAXES ON YOUR SOCIAL SECURITY. I'LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE'S NO CHARGE. I'VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 ON THURSDAY AFTERNOON BE BETTER FOR YOU?"

Your prospect's responsibility at this point is to say, "No thanks, I'm not interested," or maybe something not so kindhearted. You've just interrupted her world. However, you'll do much better at annuity appointment setting if you understand that a 'No' is simply a latent reaction from childhood. In our formative years, the one word we heard more than any other was the dreaded, "No!" It's what we got almost every time we asked for something:

"Mommy, can I have a cookie?"

"No."

"Daddy, can I drive the car?"

"No."

Your job as a professional salesperson is to understand that humans are hardwired to respond to practically any proposition with the word, "No." It's how our circuits work. Negative responses can range from a simple 'no' to a blistering harangue. Your steadfast, automatic response must be to pull the plug, short-circuit the connection, neutralize the way your prospect's mind works.

Try the old 'feel, felt, found': "I CAN CERTAINLY UNDERSTAND HOW YOU FEEL, MRS. JONES. A LOT OF PEOPLE I TALK TO INCLUDING A FEW OF YOUR NEIGHBORS FELT THE SAME WAY AT FIRST. BUT AFTER THEY UNDERSTOOD THE PROBLEM AND HOW SIMPLE THE SOLUTION WAS, THEY FOUND THEY WERE SAVING HUNDREDS OF DOLLARS A YEAR IN UNNECESSARY TAXES." By pouring water on your prospect's natural resistance, you weaken their response and, at the same time, maneuver the phone call into a back-and-forth conversation.

Now you've earned the right to continue: "...YOU SEE, WE FIND THAT A LOT OF PEOPLE SIMPLY DON'T REALIZE THAT A PORTION OF THEIR ESTATE THAT THEY WANT TO LEAVE TO THEIR CHILDREN AND GRANDCHILDREN WILL BE EATEN UP IN PROBATE COURT, AND IT DOESN'T HAVE TO BE THAT WAY. I'M A FINANCIAL ADVISOR IN THIS AREA AND I CAN SHOW YOU HOW TO FIX THAT. I'LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE'S NO CHARGE. I'VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 THIS THURSDAY AFTERNOON BE BETTER FOR YOU?"

Get ready for it. Here it comes again: "No thanks," she says, "we've already got a financial advisor who's been with us for years." Mrs. Jones is only playing her part in this annuity appointment setting rivalry. At the same time, she's telling you exactly how she wants you to get her to say yes. Pay attention to her words. This time you're going to, first, neutralize her objection, then use her exact words to identify "... THE PEOPLE WHO BENEFIT THE MOST FROM OUR SERVICES."

For example, "I CAN CERTAINLY UNDERSTAND HOW YOU FEEL, MRS. JONES (neutralize). HOWEVER, THE PEOPLE WHO BENEFIT THE MOST FROM OUR SERVICES ARE THE ONES WHO ALREADY HAVE FINANCIAL ADVISORS. SEE, A GOOD FINANCIAL ADVISOR, JUST LIKE A GOOD DOCTOR, WILL OFTEN ADVISE YOU TO GET A SECOND OPINION. I'M A SPECIALIST IN THIS AREA AND I CAN SHOW YOU HOW TO AVOID THE EXPENSE AND DELAYS OF PROBATE. I'LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE'S NO CHARGE. I'VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 ON THURSDAY AFTERNOON BE BETTER FOR YOU?"

At this point, if you don't hear a click and a dial tone, you may hear a slight wavering in her voice. Her "We-already-have-a-financial-advisor" line worked with the last salesperson. What's up with you? Now she has to either think about her response or default to the old standby, "I'm not interested." If she responds with anything but "I'm not interested," she'll be telling you how she wants you to get her to say yes. These responses can include,

"I'm too busy right now."

"Our son-in-law takes care of those things."

"We've already got all the insurance we need."

"I don't have any money."

"I never accept telephone solicitations."

You must stay one step ahead of your opponent by preparing your script for all possible scenarios. Sit down and write them out in your own words. Use the above script as an outline and insert the gist of her response in the appropriate places. Then follow up with another problem for her to worry about which is also a benefit of owning an annuity. Don't be afraid to get creative. Annuity appointment setting is a game of wits and circular logic. The more you differentiate yourself from the last three telemarketers she sent to the insane asylum, the more successful you'll be at appointment setting and, ultimately, selling annuities.

Finally, if you're dealing with an indifferent, uncreative type who just can't come up with anything but, "I'm not interested," try this:

"MRS. JONES, IT'S OKAY IF YOU'RE NOT INTERESTED. I JUST WANT TO ASK YOU ONE QUESTION. WORK WITH ME HERE. IMAGINE THAT EVERYTHING YOU'RE WORTH - YOUR HOME, YOUR SAVINGS, YOUR INVESTMENTS, EVERYTHING - WAS GOING TO BE TAKEN AWAY FROM YOU FIRST THING NEXT WEEK. AND LET'S SAY I CALLED YOU JUST LIKE I'M DOING TODAY, AND TOLD YOU I COULD PROTECT YOUR FINANCIAL FUTURE IN A RESPONSIBLE WAY SO THAT NONE OF THOSE BAD THINGS WOULD HAPPEN. WOULD YOU STILL TELL ME YOU'RE NOT INTERESTED, OR WOULD YOU LET ME SIT DOWN WITH YOU AND SHOW YOU HOW IT WORKS BEFORE ANYTHING LIKE THAT HAPPENS? YOU SEE, WE KNOW THAT MANY PEOPLE, MAYBE EVEN YOU, HAVE A LOT OF THEIR LIFE'S SAVINGS SITTING IN THE BANK, OR IN STOCKS AND BONDS, OR IN REAL ESTATE, WHERE IT CAN BE ATTACHED BY A JUDGEMENT IN A CIVIL COURT OF LAW ... AND IT DOESN'T HAVE TO BE THAT WAY. I'M A FINANCIAL ADVISOR IN THIS AREA AND I CAN SHOW YOU HOW TO FIX THAT. I'LL SPEND 10 TO 15 MINUTES WITH YOU UNLESS YOU KEEP ME LONGER. THERE'S NO CHARGE. I'VE GOT WEDNESDAY MORNING AT 10:00 AVAILABLE, OR WOULD 2:00 THIS THURSDAY AFTERNOON BE BETTER FOR YOU?"

Get the picture? You need to eat, sleep and breathe annuity appointment setting.

http://www.Free-Insurance-Leads.com Gary Le Mon is a wholesale distributor of fixed indexed annuities for Allianz, American Equity, Sun Life Financial, and ING. Author and developer of the Safe Money Seminar, a financial planning seminar for Seniors, Gary serves as guest speaker on behalf of agents and agencies nationwide